Choosing The Right Social Media Platform

For many people nowadays, waking up in the morning involves brushing your teeth, making your bed, and checking what your feeds are looking like. Social Media has become the norm, millennials grew up with it, and the older generation is adapting to it. So, of course, the amount of people that use it combined with the ability to connect people to original content makes it invaluable to businesses. 

Despite their high value, the use of the most popular platforms are free! If harnessed strategically, businesses can gain major brand exposure, increase client base, and expand upon customer service.

With many platforms to choose from, how does a business owner like you choose the right one? Which platform will coincide with your mission the best?

Ultimately, in order to pick the best platform for your business, you need to understand your target market. Who are you trying to sell your product or services to? Each platform has a specific age group that follows it the most.  Understanding your target market will expedite the social media strategy process.


If your target market is between the ages of 18-24, you may want to consider a different platform. The truth is, Facebook has shifted to an older crowd, specifically, ages 25-54. It is often used for networking and keeping in touch with long-distance friends or family. Because of how viral Facebook became, older crowds began to utilize it. Soon, millennials demanded a platform that was strictly visual and quick to look through as Facebook had expanded its activities and functions. So once these ‘strictly visual’ platforms emerged, the younger demographic shifted to using those and used Facebook less frequently. However, that is not to say that the platform is not used for exposure. In fact, 44% of the 25-54 year old demographic will check their Facebook more than once a day.


Instagram is the best platform to use if you want to reach a target market of ages 35 and under. It is mainly used for visual storytelling and short video creation, as well as sharing with a network of followers. However, considering that the platform currently has 600 million users, having a strong understanding of what makes good visual content is important. In other words, if your business doesn’t have the appeal that can be portrayed visually, Instagram may not be your best choice.


Female-focused companies will do very well on Pinterest. With a staggering 42% of online women being Pinterest users, a wide demographic of women can be reached through this platform. If your company specializes in events, good, home decor, beauty, or anything that can depict beautiful images, you should highly consider creating an account. What is great about Pinterest is that clients can easily purchase products through a purchase button.


Twitter is arguably the most useful of the bunch. Combining the use of a 280-word count post, with images, videos, polls, and almost anything you’d want to put up, you can. This is how a lot of people get their news in today’s day and age, for better or for worse. Another important tool of Twitter is the use of a retweet.

Allowing users to share content instantly by another user, a tweet or page can go viral within a matter of seconds. This is crucial for a business aiming to grow its branding. The right post can do just that. A Twitter-savvy business can do a lot with the features and grow its business exponentially.

When used for the correct target market, each of these platforms can provide large benefits for your business! If you still have questions as to which platform is best for you, or have a comment, drop it below! For inquiries contact inMark Media and we can help you out!




F’ed Up, Fired Up!

When setting goals for yourself, you need some accountability for your progress. Having an accountability partner to check in with weekly can help you stay on track.

Working with someone to complete your goals will make you feel inclined to do them. A quick way to check in with your partner is “F’ed up, fired up”.

F’ed Up

When speaking about your goals, acknowledge your failures! Don’t hide from them. It would be great to reach every single goal you set, but it’s not always about hitting each and every one of them. A step forward is good enough.

Point out where you f’ed up and recourse your week to fulfill it the next week. This will put you on the right track to complete those goals you are constantly putting aside.

Fired Up

The same way you acknowledge your failures, you should praise your success. After you’ve gone over what you f’ed up, talk about what you are fired up about! Which goal did you hit, and how did it make you feel.

Give credit where credit is due.

This quick 2 step “fact” check will only help if you are honest with yourself. This won’t actually do anything towards completing your goals, if you truly don’t work towards them. It is easy to talk about your goals, it is more fulfilling actually getting them done.

If you are having trouble accumulating a list of attainable goals, remember to plan them the SMART way.



Agreed Upon



So, the next time you make a list of goals, find your accountability parter, plan them SMARTly, and get fired up about completing them!



How To Write Successful SEO Writing

Just as inMark is a business, so are search engines. That means they want to make money.  But, that won’t happen by promoting unprofessional sites to the top of consumer searches. Search engine web crawlers track what users want to read. That means conversational, clear and concise articles will ultimately win the race. Content that is difficult to understand will create nothing but failed views.

Here are some tips to get your content to the top of the search engine!

1. Focus on the “goings-on” of your article- One of the most important components of your SEO article is your material. Whether you’re trying to get to the top of the search or not, content should be your number one

  • Repeat: Keywords should be repeated 4-8 times, but don’t over-stuff your story with them. Some web crawlers will mark you negatively for overusing keywords.
  • Introduce: Introductions and conclusions are essential to the success of your SEO article. Introductions should include a brief summary to the story and conclusions should repeat the key aspects of your article.
  • Check: Misspellings and bad sentences will severely decrease your views. Web crawlers can’t read poorly worded sentences and grammatical errors. Even if they could, they wouldn’t promote poorly written content to the top of searches.
  • Graphics: Photos, sidebars, graphs and charts are all added bonuses that will increase the views on your page.

2. Use authoritative sites- cautiously but consistently.

  • Hyperlinking: Hyperlinks are your friends, especially if you are linking to highly respected and valued sites and articles. Authoritative outside sources are imperative to getting your article to the top of a search.
  • Three: Link to at least three relevant pages in each of your stories.

3. Format your content- The longer people stay on your page, the more likely they are to search around. Lists keep people focused on the keys of your article. They’re easier to understand and cause less stress for the reader.

  • Subheadings: With SEO writing, lists are your best friend. Lists should include subheadings and bolded headings. They tell the reader what each section is going to explain.
  • Bold: Make the subheadings stand out. It’s easier on the reader to figure out what sections to read.
  • Numbers: Lists with numbers get clicks. When using numbered lists, use odd numbers. Odd numbered lists get more views.

4. Headlines that get to the point- A failed headline is a failed article. If it doesn’t get to the point, no one will click on it. Make it clear and keep it simple.

  • Character rule: Headlines are the most important words in your article. But, that doesn’t mean there should be a lot of words. Keep headlines under 65 characters, because search engine web crawlers won’t index anything more.
  • Active: Stay in the active voice and use concrete keywords that people would actually search. Think about how you would use search engines. Most people use fragments to enter a search. That’s why keywords are so important.
  • Front Load: Most relevant words should always come first.
  • Clear: Cleverness doesn’t win here. Clarity and accuracy are the most important components of a successful SEO headline.

SEO content is important to the online success of businesses big and small. However, many fall short when they attempt it. Keep your headlines clear and concise, format your article into lists, employ subheadings (especially bolded ones) and link to authoritative sites. Follow these key tips and your business may be a successful SEO-content business.

If you are still having trouble with your SEO marketing then contact us at inMark Media, we will help!


Benefits of Supermarket Advertising

As a business owner you may be thinking of new ways to advertise and brand yourself. Depending on who your target audience is, your form of advertising should reflect your audience. If you are looking more for a large reach, maybe TV ads or broadcasting will do. But, how many people actually pay attention to those nowadays.

What if you are looking to reach your local market? I would say a newspaper ad of some sort will do you justice, but then again, who actually reads those anyways. On top of people not reading it, you are paying tons of money for your ad to get cycled once a week for a month.

Enter inMark’s supermarket advertising!

Here are a few benefits of investing in supermarket advertising.

Precise Targeting:

Sometimes with ads you don’t really know who you are advertising to. You may have a great ad, but you are reaching the wrong people. What is an ad without the right audience anyways. For a business working locally, your audience is local persona. There is no better way to reach them, than their local supermarket!


Unlike other forms of advertising in which you will be competing for ad space with other businesses of all kinds, some different, some the same as yours. Supermarket advertising with inMark is exclusive to your local audience and with limited space, your business will be the only one of your kind.


Now you are the exclusive business in your local supermarket, so what? Well let me explain. The average grocery shopper goes to their local market 2 to 3 times a week. That is 8 to 12 times a month! Depending on how long your ad is up, the consumer will be seeing your add multiple times over the course of 6 months to a year!


Everything you do is done with the thought of your branding in mind. That is why consumers repeatedly looking at your ad will significantly raise the chance of them calling you in their time of need. You will be a familiar face in their consciousness.

They may not need your service or product the first time they see your ad, but they will constantly see your ad. Next time they do need your service or product, you will be on their mind.

Contact us at inMark Media and we can set up a quick phone call or appointment to get you started!



What Good Branding On Social Media Looks Like

Social Media is a powerful tool for businesses because it allows businesses to reach current and prospective clients directly. Businesses can also receive invaluable feedback that can help improve the way that they communicate with their audience. Not only can it use used to benefit businesses, but it can also hurt your business if you are not on social.

One of the biggest issues that businesses have is not setting up social accounts, but knowing what to do with them to get people engaged. If you feel like your business’ brand is not being represented the way you want it to on social, follow these strategies to get the results you want.

Picking The Right Platform

When you understand who your audience is, you can understand which platform is the best for you. For example, a law firm should not be investing time with Pinterest since that platform benefits businesses that are female-focused and offer products rather than services. By researching successful profiles on each platform, you will be able to see what works well for certain companies. Then, you can use their strategies and apply them to your business. Additionally, you want to start off by focusing on one account. That way, you can post frequently from one account and generate maximum content. Don’t have the time to research? inMark comes in clutch. We can help evaluate which platform would be best for your business!

Be Selective

As you develop your brand on social media, you will realize just how much content you will be competing with. For example, Instagram users will spend less than 10 seconds on a profile before they scroll to the next profile on their feed. Because of this, you need to make sure that every post you make is not only in line with the brand you want your business to exude, but also aesthetically appealing to your audience. When you produce consistent and appealing content, users are more likely to follow you and keep up with your organization when they see you on their feed. Every post counts!

Consistency is Key

It’s not enough to have interesting and relevant content. If you don’t post consistently and at the appropriate times, followers will forget about your organization. Branding relies heavily on repetition so you can get the recognition you seek. The best way to ensure you are posting enough is by making a content calendar. Schedule how many posts you make, when you make them, and what you’re going to post. By creating a content calendar, you create an goal to hit within your Social Media plan. Just like you have sales goals or records you want to hit, the same goes for Social Media.

Engage, Engage, Engage

Once you have gotten into the habit of being selective about what you post, how frequent you post, and being consistent, you reach another tier you have to tackle in order to uphold the branding you have created. It is extremely important to engage with your audience, as it make your followers feel like you truly care about about them. Engaging is as easy as liking their comments, following them, reposting something they shared, or even Direct Messaging them. If you have a particularly strong following, reward your users by letting them contribute User-Generated Content (UGC).

Pay Attention to the Competition

Ignore everything you’ve heard about ignoring the competition. When it comes to social media, you need to know who your biggest competitors are and what they’re posting. Understand the type of content they post, what gets the most likes, and how they are engaging with their audience. Being aware of who could potentially be taking your prospective clients can help you decide what to post and when. The ‘social’ in social media applies to all of its users… even the ones you don’t want to interact with.

By following these steps, you can get your brand displayed on social media on your terms. Contact us at inMark Media to handle your social media strategy.


Tune In Thursdays For Our Story Takeover!

Thursdays are one of the best days of the week. It is the Friday Jr. of the week. And if you are like us here at inMark, we love looking forward to our weekends.

Except the best part about Thursdays for us is our Instagram story takeover! 

Tell me already, what is the story takeover?!

If you have an Instagram account already, then you know what a story is. Our social media team is always posting useful tips and content on our story.

Our story takeover is just that, one of our employees each week, takes control of our instagram account and gives you an inside look at inMark through their eyes. Each job position gets their own day. Our accountants, creative department, business developers, sales reps and managers, all get a chance to show off their day.

So check in every Thursday and get familiar with our team! Go ahead and follow us now, we’re excited to bring you a few laughs before the weekend!


Brand Bar: Guaranteed to Touch Hands

The Brand Bar is InMark Media’s newly designed and innovative grocery store divider. Its guaranteed to touch the hands of your audience.  Want to target locally? There’s no better place to advertise than in your local supermarket.

You can’t ignore it!

If a customer is buying something, they’ll have to check out. While they’re waiting on the (usually long) check-out line, our brand bars will serve as advertisement for our clients. InMark’s Brand Bars put a spin on the original dividers that separate one costumer’s groceries from another’s.


On an average day, 32 million Americans go to supermarkets nationwide. During an average week, Americans shop at their local supermarkets 2-3 times per week. The constant traffic in most supermarkets nationwide allows for constant advertisement engagement.


Our supermarket advertising is exclusive. Whichever local supermarket your company’s advertisement is in, your competition’s will not be! Unlike other forms of media advertising, we care about our customers and care about their successes.


Dividers are one of the most utilized tools in supermarkets. Unlike other dividers, our Brand Bars feature a billboard-like double-sided advertisement that is three inches in height. It is attached to the typical divider and draws extra attention to advertisements.

Build your brand and your business with the Brand Bar. This nifty product is exactly what you are looking for. Contact us to get started now!


7 Tips to Get Your Tweets Noticed

Twitter is a viable option when looking into social media. It is where your tweets can be the trending topic of thousands of people in an instant. Now, that can be because of a good or bad tweet, but all publicity is good publicity. Question is, how do you get noticed on twitter? Below are seven tips to get your tweets noticed!

  1. Personalize your retweets

Adding retweets to your twitter arsenal is one of the easiest ways to stay on your followers’ timelines. But, that doesn’t necessarily mean they’ll be looking at you. They may just be looking at the person you retweeted. Instead of retweeting, quote tweet relevant tweets and add a personal touch. This will increase engagement with your page.

  1. Trending topics

When something is trending, especially in your area, that means a lot of people care about the topic enough to be tweeting consistently about it. Those who aren’t tweeting may also click on the trending topics to see what the conversation is all about. So, if you see a trending topic that you can relate to the brand and goals of your company, tweet about it! You’ll most likely increase your page’s exposure.

  1. Visuals

Most people are using twitter on their mobile devices. That means a tweet filled with 140 characters may not be as visually attractive as a tweet with visuals or links. People want to interact. You just have to give them the tools to do so.

  1. Replies

Engagement with your audience is a two-way street. You can’t expect your followers to reach out to you if you aren’t giving them the time of day yourself. Even if they never mentioned your twitter handle, reply to relevant tweets with a clever, useful, even witty response that will leave them yearning for more.

  1. Questions

The easiest way to get responses is to ask questions. But, don’t make them nonsense questions that your target audience wouldn’t answer. Make them insightful and meaningful. Not “What’s your favorite color?” but “What is your biggest struggle for marketing your small business?” Real questions that give you real answers.

  1. Polls

But, let’s be honest. Not everyone is comfortable replying to questions publically, especially if they are too personal. But, a good way to maintain engagement with your twitter audience is posting polls. They’re extremely easy to make and are available for 24 hours to respond to. The only downside is you can’t see exactly who responded. But, on twitter, engagement is engagement. The more, the better.

  1. Advice

If you’re positioning yourself as a credible source, then you need to start sharing some credible, useful information. Retweeting is great, but if it isn’t coming from you, all you are doing is giving that source the accreditation you were longing for. Instead, use your own voice and share some insightful tweets.

If you need help getting started on any social media platform, contact us for a free consultation! Follow us on twitter.


Growing With Your Business

Small businesses will eventually grow into an expanding organization if that is in it’s plans. How do you deal with the emergence of growth within your business? One mustn’t stay stagnant. If you do, your growth won’t be sustainable. Let’s take a look at some ways you can instill a long lasting development of growth in your business.

Change is a sign of growth, embrace it:

Change is inevitable and is a large factor of life. Most people fear change and the unexpected, but the key is to embrace it! If you are not undergoing change, you are not growing.

When a company becomes comfortable, they operate in means of what they are used to, rather than implementing new strategies that ultimately lead to greater success. Innovation can cause a business to prosper and prevent it from becoming obsolete.

Whether it’s finally using social media to market your company, or introducing a new sales approach, do not fear the unknown! Take action towards growth because it is exactly what your company needs to survive.

Keep an open mind:

 As a leader, employer or even an employee, sooner or later you must recognize that you are not the only person with a source of ideas. Establish an environment where people will be heard and feel comfortable openly communicating their ideas.

It is important to realize “newcomers” may have fresh, new thoughts to contribute, as opposed to veterans who have been in the business for a longer period of time. An idea that sounded crazy 3 years ago, might be exactly what your company needs now. Your co-workers can help generate innovation and potentially bring what you need to the table. 

Take action! Don’t be hesitant:

Many of us get caught up on waiting for the perfect moment to implement a new idea. You are wasting your time by doing so. You cannot wait for the perfect moment because it will never come, you must create the perfect moment by taking action.

If you have a great idea the best thing you can do is just get started. You’re better off getting into the market, undergoing trial and error, learning, growing, and upgrading as you go, than to wait for the “perfect moment”. 

The more you learn, the more you earn:

As a marketer or any business person for that matter, you must have a learning mindset. The more you learn, the more you will be able to adapt to change and continue to grow as a person and a business. Being able to adapt to the environment around can determine whether your business will sink or float. Keep learning and keep earning!

Stay positive:

It is always important to pursue growth with a positive mindset. Remaining positive even when progress is not immediately noticeable, is important not only to you, but to those you work with as well. Positivity is contagious and can affect the moral of those you surround yourself with. If you want a healthy and efficient work environment, it is your job to stay positive.