Increase User Engagement with Motion and Animation

The average person sees around 300-700 ads and brands everyday. While that may seem like an absurdly high number or simply impossible, take a second to pick out all the brands around you at this very moment. Your Carmex chapstick, Apple computer, and Diet Coke are all branded materials.


So, why don’t we remember the 700 brands and ads we come across on a daily basis? Our brains are constantly bombarded by information throughout the day. And, not just a little information—11 million bits of data every second. But, the average person’s memory can only hold about 40-50 bits of data per second. So, we’re ignoring about 10,999,950 bits of data every. single. second.


As a business owner, this probably sounds like some pretty bad news. You may spend months or even years researching, developing, and implementing advertising and marketing campaigns to attract costumers. But, what if those ads are part of the 10,999,950 bits of data that are just completely ignored?


It’s more important than ever that your ads stand out among the noise. Arguably one of the most inexpensive ways to do that is through motion and video content in your marketing and advertising efforts.


There’s a reason why Instagram, Snapchat, and Facebook keep adding motion features to their capabilities—because people love motion.


You don’t need to make your own content


Creating animated content doesn’t have to be tedious, and it doesn’t require a whole production to develop. Motion graphics can be as little as 3 seconds long, or as long as 1 minute.


As long as you have a goal and a clear plan to reach it, motion graphics are a great alternative to stationary content. Even if you don’t think you have the skills to create video content, you can repost (and give credit to) relevant posts already on Instagram.


So, if you run a car service business, and want to attract more Instagram users to your brand, maybe repost a cool car transformation video from another Instagram account!


Turn your caption into movement


If you’re struggling to think of content to create into motion, just think of your typical Instagram or Facebook post.


What do you say in those posts? What is the main message, and what are the supporting points?


Once you figure out this message, simplify it as much as possible, and turn it into graphics. It’s usually over-complicated, in-genuine videos that flop.


All you need is a phone


Most social media platforms were created for the everyday user—including your small business.


Yes, it would be better to have high quality cameras and equipment to work with, but that’s pretty unrealistic for small companies with lower budgets. As long as you have a working phone, you’re set to film some pretty awesome behind the scenes.


Or, reach out to inMark


Even though it may seem easy, we know how intimidating it can feel trying to film, edit, or post motion graphics. Our experienced graphic designers can help ease those fears. InMark media creates custom graphics, motion and static, for small and medium sized business that are professional, branded, and affordable! Contact us at inMark Media.






“Me” Time is The Most Important Time

“Me” time is the most important time of your day and is crucial to bringing happiness in your stress filled day. It can be hard to break out of a daily routine, especially when we coast through our days mindlessly. Waking up at the same time every morning, going to work, getting out, and going to sleep can get repetitive. It can make you feel unaccomplished at times, more so, bored with your routine. If you feel this way its time to spice things up and take care of yourself. Mentally or physically what ever it is, the point is to make you feel better. Here are some ways you can make some time to care for yourself. 


Don’t be scared to be in your own head. Learning about yourself can help you grow in many ways. Making time to meditate will make your day a bit easier and it has plenty of mental and physical benefits. The hardest part of meditating is finding the time and actually doing it. Now it is up to you if you would like to wake up 15 minutes earlier to start your day with meditation, in the middle of the day during lunch, at the end of the day, or all three.

Find a Hobby 

Going through our days mindlessly can get boring and repetitive. The key to brightening your day is finding a time to do something for yourself. Now, this can be anything you enjoy doing. After a long day at work, or completing chores, I enjoy watching the NBA. This gives me something to look forward to at night knowing this my “me time” and it gives me a sense of relief knowing after I get everything done I can relax and watch the artistry in my favorite sport. A hobby can be as simple as collecting stones that look like chips.

Work Out

There is no better way to work on yourself than actually getting exercise. At times it can be hard to motivate yourself to go to the gym or go for a run. Actually doing so will make you feel a lot better about yourself as you work on your well being. Even if it is difficult to give yourself that pep talk to make it to the gym, you can always do some home workouts. Push ups before the shower, after waking up, or before going to sleep can be a great start.

Maintain Your Relationships

We often go through life unappreciative of the small things in life. Our family and friends are our biggest supporters and sometimes we forget to appreciate them. A simple text or call sharing your day with each other, or even letting them know your appreciation for them in your life will make your day better and much more meaningful. As well as making them feel good about being your life.

At the end of the day you are your most important asset. Take care of yourself, mind, body, and soul. Having “me” time in your day will help you find happiness in days that are not going in your favor. Take some of these tips and incorporate into your life however you see fit!



Meet Cristian Gonzalez

At inMark Media we strive to build our team around like-minded, goal oriented people. Creativity is a plus! Allow us to introduce our newly found copywriter, Cristian Gonzalez.

Everyone at inMark Media is one of a kind, this is no different about Cristian. Using a creative twist to add to the personality he shows in his writing adds to his bubbly personality. Graduating from the University at Albany, with a degree in Communications, he enjoys other hobbies to work on his creativeness. Whether its being savvy on the basketball court, or jokingly free-styling during his lunch break, he is always working on being the best he can be. Willing to be a part of a team is only half of the process, working to be a part of a team is the next. inMark Media is glad to have a willing learner and a hard worker on our team.

Here are some questions we asked Cris about the culture at inMark Media.

  1. What is something about inMark that you really like?

“I like a lot of things about the culture here. I’ve only been here for a few weeks and it feels like forever. I already feel as if the people here are my family. Plus, anywhere I can bring my chili dip for a potluck two weeks in is where I want to be.”

2. What is your “why”?

“Anything I do is for my parents, they have given so much to me that I can only repay them with my best effort in everything I do. I represent what they have molded me to be so I do it for them.”

3. Do you have a favorite quote you live by?

“’Keep grinding boy, your life can change in one year, and even when it’s dark out, the sun is shining somewhere’ – J.Cole.  Tell myself this anytime I get down about something, never know when your chance is coming.”



How to Utilize Supermarket Advertising

Learning to utilize supermarket advertising will help your local business gain exposure where it counts. Marketing opportunities are easy to come by, but the right one will properly brand your business into a household name.

Using the old fashioned print advertising won’t get you anywhere nowadays. Let’s be honest, not many people pick up newspapers today. TV advertising can work, but you have to localize the commercials, it costs too much, and at the end of the day people will probably be distracted while it is playing. Now take a look at how supermarket advertising benefits your local business.

Target Audience

Your target audience is the most important part about your ad. You can have the best ad, but targeting the wrong audience will get you no where. When you choose to advertise in supermarkets, you choose which supermarket will have the most leads for you as a business. A local supermarket, with local shoppers, will definitely help your local business. Even if those shoppers don’t need your service, they can point someone else in your direction.


Once you know who your target audience is, you can focus on how they will see your ad. Of course there are many ways to reach people. Have you ever thought about in the supermarket where they visit 2 to 3 times a week? Our ads are strategically placed around the store whether its our welcome centers at the entrance of the store, or at the end with our brand bars at the grocery belt. People will see your ad but it won’t be successful unless it leaves an impression.


How do you leave a long lasting impression? Repetition is key. The more time your target audience spends in the store, the longer they are exposed to your business. These shoppers will see your ad every time they need to grab something at the supermarket. They’ll know your company subconsciously even if they don’t want to.

Now that you know how to utilize supermarket advertising, contact us at inMark Media to get started!


Best Apps For Your Social Media Accounts

Managing multiple social media accounts can be a daunting task when you want to be as efficient as possible. Whether you are running accounts for different clients and you need to be more organized, or you are promoting your own brand on multiple surfaces, it is easier to have everything easily accessible. Luckily you aren’t the only person going through this. There are many apps that you can use to help you in your endeavors. Many are alike and many are different, depending on what you want out of it is up to you. Here is a list of the best social media management apps for different purposes. 

1. HootSuite

This is the best app to manage multiple accounts and posting content. It is great for a person managing a few accounts, or an agency handling hundreds of clients. Add as many accounts as you would like, and here you will be able to schedule your content according to your marketing campaign and view everything on one dashboard.

2. Hubspot

If you are looking for the analytics to your marketing campaign, then you should try out Hubspot. There are many apps that support scheduling and posting content through multiple accounts, but few actually show you the data metrics of your content. You can directly see which post led to the most leads or purchases.

3. TweetDeck

This one is pretty self explanatory. If you handle accounts solely on Twitter, then this the app for you. Twitter is fast paced and handling one account can be overwhelming. TweetDeck allows you to manage multiple conversations through different accounts on one platform, and at no cost!


If This Then That is a great automation tool to manage multiple apps, websites, and social media platforms. This tool will make covering these platforms easily when you are running a blog, a website, and a few social media accounts. You enter a function which is the “If This”, and you enter a “Then That” which is what will happen for that function. For example, if I post a blog on my website, then I post the link to my Twitter and Instagram accounts.

5. Buffer

Buffer is amazing in that it does everything you need it to do. You can manage and schedule content as you please, check out data metrics for your posted content. If you are less experienced in the realm of social media, Buffer helps post content at the best possible times throughout the day.

I hope this list narrows down your choices when choosing a tool for your marketing campaign. If you are still having trouble managing your social media accounts, contact us at inMark Media.



Healthy Diet, Healthy Life

There are many ways you can do to improve your quality of life. Waking up a little earlier, starting a routine, appreciating the small things, thinking positive, and EATING BETTER. Our bodies are our temples, why wouldn’t we take care of it like we do with our houses or cars?There are different kinds of diets to go on, some more extreme than others, but any move in the right direction will lead to improving your life. The best diet for me personally, is as easy as watching what you eat and how much of it you’re eating.

Healthy Dieting 

It is hard to find the right diet for yourself. Some people think eating less is good for their health. This does the exact opposite for your body. Your body’s metabolism will slow to preserve the nutrients in the food you do eat. Dieting is about watching what you do eat. Eating many small portions throughout the day will keep your metabolism running and in essence continuously extracting nutrients from the food. This will also keep you from “cheating” because you aren’t starving yourself. Stick to foods that are less processed, and go with organic choices. Even if you decide to eat something like pizza, do so once in a while.

Drink Water!

One of the easiest things you can do for any diet is adding water. Our bodies are made up mostly of water, so why would we deprive it from the most essential liquid. Obviously water has its own taste, which is nothing. Nothing can taste different at times, confusing right? Well if you want to add some flavor, spike it with some lemon, watermelons, mint, and what ever your taste buds enjoy. Water does so much for our diet, it can help fill you up before a meal so you eat less, flushes out any toxins you may have through our pores and urination, and its a whopping amount of 0 calories!

Stick To The Plan

The hardest task of a diet is actually abiding by it. We tend to set goals for ourselves that we would like to reach, but are unrealistic for our ways of life. You know yourself better than anyone, set realistic goals. If you drink a lot of soda, try cutting back and substituting it with water. If you love pizza, try using it as a reward for the end of the week after eating healthier options. Setting realistic goals will make it easier to follow and achieve.

Healthy Life

Following a diet can be a difficult at times but the benefits are tremendous. Eating better has a direct correlation on how you feel. Have you ever ate McDonalds and felt groggy after? Instead eat a healthier choice and you may feel more energized. Your day will be better if you stick to your diet because one, you feel accomplished sticking to your diet improving your mood, and your body will thank you for feeding it nutritionally.



Daily Huddles

It feels good to have a feel good routine. Starting your day right can lead to a better rest of the day. It also makes you feel better knowing someone is listening to you. This all ties into our daily huddles at inMark Media. Our daily huddles consist of learning, understanding, laughing, and a sense of community. We all come in to work with our coffees in hand ready to start our days. We work until about 10:45am each day. Then it is time for a 15-minute pause in our hectic days to gather around and share our thoughts about a quote with a positive message.

The daily quote is always one that promotes growth, positivity, learning new things, or is simply motivational. When the daily quote is read, each of us speak about how that quote resonated with us. This is important to get into the mind of others because we each have something different to say, everyone reacts differently. It works so well because everyone has their own mind, so one quote can have many different meanings, and someone could say something that resonates with you to build off of. Just like we do in our office, build each other up, apposed to breaking each other down for our own benefit. We work as a team, when someone is down, we pick them back up. It benefits all of us at the end of the day.

“I am best version of myself when I am with you.”

The quote above is an example of our daily quote. Such a simple quote, yet so many interpretations can be made of it. One can take this a specific person in their life that pushes them to be great, or just the team around us that pushes each of us to be the best version of ourselves each day. We try to take something away from each daily huddle, we look to progress in one way or another. That is why everyone enjoys coming in to work, we are always growing, and striving for best no matter the circumstances.

The daily huddle is our team’s way of picking up each other for the day. Making sure no one is stuck on anything, and if they are they have a whole team of people to count on. It also serves as a breather before our lunch break. We get to get our minds off of work for aa bit and have some good convo to set up the tone for the rest of the day. After the huddle everybody is usually more motivated to get back to work. At inMark Media you have a group of like minded people supporting you, your goals, and the team’s goals.