So you’ve come up with the perfect social media giveaway campaign, or you’re about ready to announce a new product. Your picture is ready to go, but now it’s time to tackle the Instagram captions.
We can’t stress it enough: Instagram captions matter as much as the picture itself—if not more!
Even though your picture may be attractive, and the giveaway is to die for, if the caption is too cluttered and grammatically incorrect, your post will lose a lot of its potential. Here are a few ideas that will help you create attractive and creative formatted captions:
- Where you create
Don’t create your captions in the Instagram app. Instagram is very unfriendly to caption-composing users because the drafted preview won’t show you an accurate depiction of how the caption will actually post. And, the preview window is small, so errors are easier to miss. Instead, write out the caption in your notes app or in a word document.
- Get it all out
Start out by writing out what you want to say—simply let it flow. Don’t worry about spacing, grammar, or emojis. Just get it all out with as much personality and brand-relative voice you can muster. Your caption is a synopsis of your business, so it is important to focus on reflecting who your business is in your captions.
- Revise, revise, and revise again
Sure, most people won’t stay on your posts for too long, but for those that do, grammatical errors will turn them away. Make sure your caption is free of misspelled words or poor sentence structure. If need be, copy and paste your caption into a word document and word check the caption.
Spacing out your Instagram captions will make them more appealing to users, especially if they are long. However, Instagram is extremely sensitive to spacing, and will typically not give you the results you want. It can be frustrating, but there is a super easy and quick trick that can fix this:
*When trying to add a new paragraph, there can’t be a space after the last text in the previous paragraph. If there is, Instagram will not recognize the break in the paragraph and will just combine the two.
- Add emojis
Emojis bring personality to your captions. And, they make a long, wordy caption less intimidating. You can end your paragraphs with them, separate paragraphs with them, or even create sequential lists with emojis. Use your creativity and your brand’s personality to add these in your captions.
The most crucial step. Make sure your caption is as perfect as you want it to be. Don’t assume your brain coordinated perfectly with your typing fingers. Because it probably didn’t. And, before you simply post and exit the app, check to make sure the posted version looks how you want it to. If it doesn’t, delete it, and review this list to make sure you didn’t miss a step!
How many times have you turned down a new opportunity because of your fear of change? Change is scary, it is uncertainty, and it is different from the norm. A lot can go wrong with change, but more often than not, it goes well. Fear of change should be the least of your worries when introducing your brand to consumers through supermarket advertising!
This is where your consumers go about twice a week to do their grocery shopping. It is the most centralized spot in its community because most people don’t drive more than 2 miles to get to their local supermarket. And lastly, everyone, no matter their income, has to go to the supermarket!
Being a smart business owner is easy until you face options, and some options are riskier than others. How do you make the right decision? Well, as for your advertising needs, our supermarket advertising programs are sure to hit the three main points an ad should hit.
Now you are the exclusive business in your local supermarket, so what? Well, let me explain. The average grocery shopper goes to their local market 2 to 3 times a week. That is 8 to 12 times a month! Depending on how long your ad is up, the consumer will be seeing your add multiple times over the course of 6 months to a year!
When you are trusting in an ad space, you want all the exposure you can get for your buck. And this is where a supermarket excels. Your ad will get all of the exposure you need because of its centralized location and the need to shop at the said location.
Sometimes with ads, you don’t really know who you are advertising to. You may have a great ad, but you are reaching the wrong people. What is an ad without the right audience anyway? For a business working locally, your audience is the local persona. There is no better way to reach them, than their local supermarket!
10 Reasons why all small businesses need a website
In this day and age not being present on a digital platform can truly hurt your business exponentially. About 60% of very small businesses (those with one to five employees) do not have a website, rather opting for a Facebook page due to familiarity and cost. However, Facebook will only get your business in front of your immediate friends and maybe their friends. In order to gain reach and credibility, a professional looking website is imperative. It will not only showcase your products/services but as you add to your website, it will start to increase the likelihood that you appear as the top choice in your area within your industry.
Word of mouth marketing is still a very effective and inexpensive way to gain customers, however, it should be paired with a wonderful website. Your website is the face of your business and first impressions are everything. Still not convinced that you need a website? Read on to find out why you may be missing out.
Why You Need a Website
- Credibility – As mentioned previously, first impressions are everything. Your website should portray your business as the leading business in the market. Captive visuals, concise descriptions of your services, and ease of navigation should be a priority when creating your website.
- Low overhead – If your products or services can be purchased completely online, then why pay for a brick and mortar location when you can house your entire business online? There are many businesses such as consulting services, copywriting, tutoring, etc. that can be offered solely online and with very minimal annual overhead costs to maintain a website.
- Always open – After you close your doors each night, your website could be that invaluable employee keeping your business open 24/7. Products and services can be purchased long after you shut your doors. You could be missing potential customers that possibly cannot make it to your location.
- Creating a community – By integrating a blog, suggestions box, or service portal within your website, you are putting your customer’s needs at the forefront of your concern and it will surely be noticed. Customers who feel informed and heard are more likely to return than those that cannot communicate with your business.
- Enhanced customer service – Linked with creating community, by adding an FAQ section, or ticket system for customer concerns you could potentially reduce your customer service costs and give you time to process a response or corrective action.
- Networking – Once you establish a website, you become part of a community of other business owners within the same market and it creates opportunities for collaboration. Other business owners will feel compelled to visit your site to see how you align with the market and your competitors. By working together, you could help each other grow your business.
- Time is money – A website saves you time. Without the need to continuously explain your services on the phone, face-to-face, in a brochure, or in emails; with an online catalog, you can provide lots of information about your products and services. Once your website is up and running, it is available to your customers indefinitely, saving you time.
- Increased reach – With a website, you are connected to the world. Instead of thinking just locally, you can now market your products/services to the world. The sky’s the limit.
- Attract new customers – One of the top reasons your website must look professional is for the potential of attracting new customers daily. As consumers shift to online access for products and services, you must make yourself accessible and present. You may find prospects in multiple stages of the sales process. Therefore, make sure your website not only tends to the current customer base but also suppliers, researchers, and purchasers.
- More sales – At the end of the day, your business revolves around the sale. Whether you’re selling products/services or a mission, you need a place to do it. Building an online sales service for items found within your store will undoubtedly increase sales. Allowing for people to make reservations within your website will increase sales. Presenting the mission of your business within a well-designed website will gain you, followers. No matter what you are selling, a website should be seen as a tool to do so.
The digital age of marketing is here whether you are prepared for it or not. In order to compete and keep your business relevant and afloat, you must take the first step and a website is one in the right direction. If you would like more information regarding a website for your business, contact the inMark Media team, which is dedicated to making your business grow.
With the exponential growth we have had the pleasure of seeing, we have no choice but to grow with it. With great growth comes great responsibility… it goes something like that right? Well, we are proud to announce that we have found a bigger and better location for all of our team members!
A View by the Water
When you grew up it was normal to outgrow the clothes you used to fit in. This is what we are going through with our office space. Our old space is located in White Plains and we have finally moved into our new home! Our new office is located in the Hudson River Landing, 145 Palisade St, Dobbs Ferry, NY! With a bigger space for more team members, and a beautiful view of the historic Hudson River we are going to be a little more quirkier coming in to make you the best-known business in your area! As long as we are open, our doors are open to everyone! Stop by, check out where the magic happens, and learn more about us and our process!
New Products Coming Soon…
We have been working day and night to bring more innovative products to the realm of supermarket advertising. We wish for our clients to be patient because we know we won’t disappoint when the time comes. Our mission will always be to bring the best out of each of our clients and push their brand to become the most well-known in their community. These products will do exactly that and we can’t wait for it to be open to the public!
We have recently introduced our huddles to the public. Everyone from clients to friends, to strangers, to family, are all welcome to be a part of something bigger than us that we take deep pride in. Providing value upfront without having to sell a product. It is completely free and open to anyone wishing to join us in our endeavor to motivate and bring joy to your day.
Check out one of our huddles below and subscribe to receive an email every Tuesday morning!
Have you ever stayed awake at night thinking about life after achieving your goals? YOU ARE NOT ALONE. If you are like everyone else with goals, you probably think very hard about what you will do once you achieve the goals you’ve set out to accomplish. And we are here to assure you that your goals will only grow after you reach them!
“Go as far as you can see, when you get there, you’ll be able to see farther.”
Disclaimer: The analogy you are about to read is thanks to our lovely Creative Strategist, Lauren Don.
This is like driving on a long road on a foggy night in that you’re only able to see as far out as your headlights allow you to, but we don’t just quit driving. Instead, we trust the road we are on and proceed with caution to get to where we can see, and simultaneously seeing farther than what was previously visible.
We often struggle to grind out a long process to achieve our goals because, in a world where instant gratification is awarded, we don’t take the time, nor have the patience to travel down a long road with the light at the end of the tunnel. The thing is… if we do “trust the process” and continue down the path of achieving our goals, then we will ultimately grow as individuals and have the capacity to set newer and better goals.
So I implore you to continue on your journey even if you can’t see the end! Enjoy the rest of your Tuesday and feel free to share this article with any loved ones who may be taking their lives for granted! Subscribe to our weekly newsletter here!
Our bodies are meant to get exercise to stay fit and we benefit in multiple ways when we do. The same applies to our minds. Some people neglect the most important part of our body aside from our hearts, THE BRAIN. There are multiple studies proving exercise is essential to our mind the more we age. It is pretty easy to exercise your mind, it just takes some extra effort out of your day. The mind coasts through the day when you perform daily routines…Switch it up! Here are some different exercises you can work on to keep your brain active and healthy. (None of these are video games.)
Math With No Help
Nowadays it is so easy to fall in the trap of everything being oversimplified. This causes our brains to relax a little too much, maybe even just too much. We are so quick to use a calculator for the easiest math problems. Try and solve it in your head, with no calculator, or pen and paper. This will get your brain thinking harder than usual. Ding ding ding! That right there is an exercise!
Righty to Lefty or Lefty to Righty
This one is self explanatory, try using your less dominant hand once in a while. When you wake up and brush your teeth use your other hand. Next time you try to throw a paper ball into the trash can use your other hand. You can even try eating with your opposite hand. Its a change of routine that will exercise different parts of your brain.
Memorize That List
Next time you need to go shopping, take down a mental note of your list. This list can be of anything, you just have to remember it! We get so carried away with writing notes in our phones or on a paper, we hardly take time to actually remember things. Challenge yourself, recite the list an hour later and try your best to remember everything.
Less GPS, Yes Less GPS
Traveling has gotten too easy with the creation of the GPS. Back in my father’s day they traveled off of memory or learning new routes by actually remembering how to get to their destination. Now, we use our GPS for the smallest distances and forget how we got there. If getting to a new destination is a must then use your GPS to save time, but on your way back try getting home without it. You’ll use your brain a whole lot doing so.
Small business’ investment is an important part of a businesses’ growth. It would be foolish to think that just “doing business” will be good enough to grow your business to the height you wish it to be. But how you invest is just as important as actually investing. So how should a business invest their time and money?
Strong online presence:
Your online presence is like your resume. It’s your chance to promote all the best attributes of your company in as many ways as you’d like.
That doesn’t just mean a website. That means Twitter, Facebook, Instagram, Pinterest accounts and just about any other social media platform that serves your business’ goals.
Your online presence reinforces your brand to your audience over multiple platforms. Unity and symmetry across your accounts will help you maintain your image as credible.
Maybe you don’t know how to brand your business on social media. Or, you don’t know how to grow your business into the multi-million-dollar business you want it to be one day.
Maybe you think you know all the skills and steps. But, let’s face it, nothing ever goes as planned, and you will probably still fail at some point along the way.
That’s why mentors and coaches are so important for small businesses to invest in. If you create a relationship with a successful businessperson in the same industry as your small business, they will know all the ups and downs and fails and successes that you can make.
They’ll guide your business to success by picking you back up off your feet and leading you in the right direction.
If you’re running your business, then you already have enough anxieties keeping you up late at night.
An investment in an administrative intern will take away the mundane office tasks that are nothing more than mere time-wasters.
Instead, you can spend your time focused on the business issues that are essential to the prosperity of your business.
This is probably the most beneficial step you can take for the overall triumph of your business. An investment in yourself is an investment in all the activities you are involved in throughout your day.
Taking 10 minutes to meditate in the morning or getting in a 30-minute gym trip after work will have immense benefits on your ability to focus and work efficiently throughout the work week.
Remember when you were younger getting upset over something you put a lot of time into, and your mom would tell you to ‘not put all your eggs in one basket’?
Well, that saying isn’t going anywhere, soon. It’s even important for running your small business. Investing in your business is the only way it will actually grow.
But, if you put all of your focus on one or two aspects of your business, that’s risking disaster. Seriously.